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Smaller Franchise networks still lagging in providing online presence to Franchisees

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Top Business Services Franchises Digital Marketing Report 2019

Key Take Aways

  • Smaller franchise networks feature franchisees on their main corporate website less often that bigger franchisors.
  • This conveys a negative image of the franchise in terms of marketing investment and franchisor/franchisee relationships.
  • In many cases, this will encourage franchisees to go down the dreaded rogue franchisee website road.
  • Regardless of size, market or industry, websites are at the heart of marketing strategies for both franchisors and local franchisees.
  • Franchisor websites who limit local franchisee’s exposure to a single page of content bring little to no value to potential franchisees, severely inhibiting their attractiveness to local audience.

Smaller Franchise networks still lagging in providing online presence to Franchisees

The fact that lonly arger franchise networks feature franchisees on their main corporate website may seem logical at first.

 

But when you give it some thought, fewer franchisees does mean less handiwork to incorporate their information on the franchisor website. 

 

Hence, smaller franchisors miss an opportunity to offer clients, prospects and potential franchisees a chance to review where franchisees are already located, as well as a centralized touchpoint for all those who wish to evaluate the franchise.

 

Yet, we do observe a positive evolution from past years. Only one year ago on the same sample of Top Business Services Franchisors, only half of the smaller franchises (in terms of number of units) were offering some kind of online exposure to their franchisees.

 

This proportion is now up to two thirds, demonstrating that even emergent and smaller brands are grasping the growing demand from Franchisees for a larger footpring with digital media.

 
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More info

  • Franchise Brand Marketing
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Download your Top Business Services Franchises Digital Marketing Report 2019

Download your Top Business Services Franchises Digital Marketing Report 2019

In our exclusive Top Business Services Franchises Digital Marketing Report 2019, SeoSamba analyzes the latest trends, strategies, and challenges of digital marketing for franchising leaders of the B2B services market.

 

You will find data collected from hundreds of global franchise websites as well as thousands of franchisees’ websites and webpages, what features franchisors offer to their franchisees, which range from not much to a full website on a unique domain with all the online marketing amenities one can expect from a top brand.

Top Business Services Franchises Digital Marketing Report 2019

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Smaller Franchise networks still lagging in providing online presence to Franchisees

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